Think...
- Greg Mulac
- Mar 10
- 10 min read
The Q1-2025 Newsletter from ATLAS consultants llc
Come on Spring!
In the last newsletter, my introduction ended with "Up to this point, the 'gray fighting winter winds' haven't been too fierce, but I’m certain the hawk is on its way!" Well, we've braved the hawk, made it through some single-digit weather and based on the forecast, it looks like spring is almost here.
If you'd like to connect, whether for a particular purpose or simply to discover more about ATLAS, don't hesitate to reach out. I'm open to a phone call or meeting in person. The best initial contact method is to email me at gmulac@atlasguidance.com or visit the website www.atlasguidance.com.
Besides the newsletter, ATLAS Consultants LLC is also on LinkedIn. Please visit the website and sign up for the Think... quarterly newsletter.
This is the sixth edition of the quarterly ATLAS newsletter, inspired by the Think... section of the ATLAS website. The word think was intentionally selected for the page title. In my view, critical thinking is often hindered by numerous competing demands. Without the opportunity to genuinely think and understand an issue, we tend to revert to default positions. While these default reactions are usually based on experience, or a specific experience, and they may not be "wrong", they might cause us to miss out on opportunities for greater benefits. I touched on this briefly in a blog post from February 2023 ("Seasoned, Learning from Lessons Lived"). Therefore, the newsletter seeks to explore a topic from different perspectives, offer observations, recommendations, and opinions, and hopefully inspire us to Think.
In the Q1-2025 Newsletter, I decided to skip the recommendations and "rigorous" technical discourse in favor of some observations on a couple of topics that I'm hopeful you find interesting. The focus of the Q1-2025 newsletter is on the concept of the Master Builder and the Art of Estimating.
The Death of the Master Builder?
The construction industry is continually evolving. Throughout my career, I've witnessed these advancements firsthand. Traditionally, this sector lagged in innovation, but now new technology and management processes are being leveraged in the development and execution of complex projects. Highly integrated, and ideally highly functional, effective teams, along with innovative contract structures and non-traditional design responsibilities, are now very common. With the complexities of modern building systems and expanded project teams of specialists, is the concept of a Master Builder obsolete? Can one person "know" everything? Let's step into the way-back machine with Mr. Peabody and Sherman to explore Master Builders.
The term "Master Builder" evokes images of an individual possessing unparalleled skills, creativity, and expertise in the art of construction. These remarkable craftsmen have played pivotal roles in shaping architectural marvels and cultural heritage throughout history. The concept of the Master Builder dates back to ancient civilizations, where renowned builders left an indelible mark on the world. In ancient Egypt, Master Builders constructed the awe-inspiring pyramids, demonstrating their mastery of engineering and design. Similarly, ancient Greeks and Romans created iconic structures such as the Parthenon and the Colosseum, showcasing their exceptional craftsmanship.
During the Middle Ages, the role of the Master Builder became even more prominent. Gothic cathedrals, with their intricate details and soaring spires, were the work of these skilled artisans. The Master Builder's expertise extended beyond mere construction; they were responsible for overseeing every aspect of a project, from design to execution.
The Renaissance period witnessed a remarkable transformation in the status of the Master Builder. Visionaries like Filippo Brunelleschi and Michelangelo elevated this concept to new heights. Brunelleschi's groundbreaking work on the dome of the Florence Cathedral revolutionized architectural techniques, while Michelangelo's contributions to St. Peter's Basilica in Rome exemplified the artistic and technical prowess of the Master Builder.
The advent of the Industrial Revolution in the 18th and 19th centuries brought significant changes to the field of construction. The rise of new technologies and materials transformed the way buildings were designed and erected. The role of the Master Builder began to evolve as new specializations emerged within the construction industry. Architects and engineers began to take on more prominent roles, often working in collaboration with other professionals. The Master Builder's traditional responsibilities were divided among various experts, leading to a shift in the construction landscape.
Over the past 150 years, the role of the Master Builder has continued to evolve. The construction industry has become highly specialized, with architects, engineers, consultants and contractors each having distinct roles in the design and building process. A significant milestone in this transformation was the adoption of the Spearin Doctrine in construction law. The Spearin Doctrine stems from a case involving George W. Spearin, who was contracted by the United States government to build a dry dock at the Brooklyn Navy Yard. During the project, a section of the sewer system, constructed according to the government's specifications, failed and caused significant flooding. Spearin contended that he should not be held responsible for the failure because he had followed the provided plans precisely. The Supreme Court ruled in Spearin's favor, establishing that the owner implicitly guarantees the accuracy and sufficiency of the plans and specifications prepared by his architects and engineers. The once all-encompassing responsibilities of the Master Builder were now legally distributed among the architect/engineer, owner, and builder. And the attorneys rejoiced.
But what has become of these legendary figures in the modern era? In recent years, there has been a resurgence of interest in the Master Builder concept. Many architects and builders are advocating for a return to the holistic approach that characterized the role in the past. This revival is driven by a desire to integrate design, construction, and sustainability into a cohesive process. This can be seen in the prevalence of Design-Build projects and the increasing amount of design work that is being delegated to contractors. [Q4-2023 Think... Newsletter, Delegated Design].
This does not imply that the core of the Master Builder has vanished. Rather, their legacy persists in the cooperative endeavors of today's construction teams. Architects and engineers keep advancing the limits of design and innovation, while skilled Builders realize these visions with accuracy and expertise.
I ran across a blog post in Lean Construction Institute News that caught my attention. It is titled "The Master Builder is dead, long live the Master Builder." The post summarized an LCI Design forum panel where the theme was centered around the thought that tight alignment and communication across a project delivery team enables techniques that are (generally) beneficial to all parties, including design. It furthermore stated that standing in the way of the advancement of this theme is the concept of a singular Master Builder,
"Yet standing in the way of these important innovations is an ancient mythical figure,
a bogeyman – “The Master Builder.” They are everywhere: in architect’s offices, construction
trailers, fab shops, and client meetings alike. Curiously, each lays claim to the same throne
yet are all ego-driven illegitimate"
The author, Ben Callum, states the "We must kill the idea of a singular Master Builder." The article illustrates the need for well-integrated teams of experts to deliver projects effectively. In effect, the historical definition of the Master Builder being a singular person, should be replaced with the new definition of Master Builder being a well-integrated and highly functioning team of experts. He further emphasizes the need for collaboration, alignment and flexibility. The post further illustrates the blurring of traditional roles of participants. Subcontractors are designing; Designers are fabricating; Owners are subcontracting and Owners Reps are watching.
The author states that while still in its infancy, this new Master Builder (the well-integrated team of experts) is a beautiful thing. The key points of Mr. Callum's post hold significant value. To effectively deliver modern construction projects, teams of experts must be exceptionally skilled in their specialties, communication and decision-making.
Can one person know everything? No. Are today's projects more complex? Yes. While these points are acknowledged, it is somewhat naive to view the concept of a Master Builder as an obstacle, or driven simply by ego. This characterization overlooks the essential need for genuine, knowledgeable, respectful, and honest leadership of project teams that still remains. Projects aren't completed through a "management by committee" approach. This type of leadership is necessary everywhere, from the architect's office to fabrication shops, project trailers, and especially in client meetings.
As the largest generation is retiring, it is even more crucial to sustain the concept of Master Builder by leveraging their technical and business expertise to mentor, train, and support those aspiring to become Master Builders. The design & construction industry still requires, dare I say, Master Builders, to lead projects. Long live the Master Builder.
The Art of Construction Estimating
Though Edgar Degas was considered a key figure in the founding of impressionism, he openly dismissed the term and favored being called a realist. A significant quote from him reveals his perspective: “Art is not what you see, but what you make others see.” While a construction estimate might not be something to hang on a wall, it is indeed a composition that conveys a project's vision. Here, I compare the "traditional art of construction estimating" with modern construction estimating methods made possible by "database programs."
Traditional Construction Estimating:
Traditional construction estimating is seen as an art because it greatly depends on the estimator's experience and intuition. Through years of practical work, experienced estimators develop a sharp understanding of project requirements, costs, and potential challenges. This expertise enables them to make well-informed decisions and provide accurate estimates, even with limited information. It is crucial to acknowledge the importance of understanding a design's level (Concept, Schematic Design etc.) when developing an estimate and the need to "fill in the blanks" to create a comprehensive picture of the project, beyond the initial lines on paper in the early design stages. I discussed this concept in the Q2-2024 Think... newsletter.
The traditional method focuses on a qualitative evaluation of construction projects. Estimators take into account various factors, such as the project's complexity, site conditions, market conditions, and material costs. They frequently rely on historical data and personal insights to assess potential risks and uncertainties, offering a more comprehensive view of the project.
A major advantage of traditional estimating is its flexibility and adaptability. Estimators can modify their estimates in response to changing circumstances, owner reporting requirements, fluctuating material prices, or unexpected design alterations. This ability to quickly adjust is invaluable in the ever-changing construction industry, where projects often face unforeseen challenges.
Traditional estimating also strongly emphasizes personal relationships with suppliers, subcontractors, and clients. Estimators often cultivate networks of trusted contacts who offer valuable insights and competitive pricing. These relationships can result in more accurate estimates and smoother project execution.
Modern Database Programs:
Contemporary database estimating programs introduce a precision in construction estimating that was once out of reach, driven by data. These programs utilize extensive historical data to deliver highly precise estimates. By entering specific project details, estimators can produce detailed cost breakdowns and schedules with impressive accuracy. It is crucial to focus on the phrase "enter specific project details." Although the statement may be accurate, the value of this input is directly tied to the quality of what is being entered.
One of the key benefits of database programs is their efficiency. Automated calculations and standardized templates simplify the estimating process, enabling estimators to create estimates more rapidly and consistently. This efficiency is especially advantageous for large and intricate projects where manual estimating would be labor-intensive.
While traditional estimating depends on the estimator's skill and intuition, database programs provide a superior level of accuracy and dependability. The data-driven method reduces the likelihood of human error and offers a more objective basis for estimating costs. However, it's crucial to recognize that the accuracy of database programs relies on the quality and completeness of the data utilized.
Flexibility and Adaptability:
Traditional estimating excels in flexibility and adaptability, allowing estimators to adjust their estimates based on changing circumstances. In contrast, database programs may be less adaptable to unforeseen changes, as they rely on predefined templates and data inputs.
Efficiency and Speed:
Database programs outperform traditional estimating in terms of efficiency and speed. The automation of calculations and standardized processes significantly reduces the time required to produce estimates. This efficiency is particularly advantageous for large and complex projects where manual estimating would be impractical.
Human Expertise and Technological Precision:
The traditional art of estimating relies on human expertise, intuition, and relationships, while database programs prioritize technological precision and data-driven decision-making. Both approaches have their strengths and weaknesses, and the optimal approach often involves a combination of both. Experienced estimators can use database programs to enhance their work, leveraging technology to improve accuracy and efficiency while still applying their expertise and intuition.
Opinion:
In the mid-1980s, my employer invested in an early version of the Timberline estimating software with a green-screen interface. My boss, Mel Wendell, the experienced chief estimator, was not in the office when the company owner, George, my boss's boss's boss, approached me, a young 20-something, and said, "Give me an estimate for a 40,000 gsf office warehouse on that 4-acre site in Lisle, Illinois." I responded with "yes, sir." George then stood there awkwardly in front of me. He finally said, "Just hit the (expletive deleted) F7 key and tell me; I have lunch with this developer in ten minutes." When I attempted to explain that it would take a bit longer, he retorted with, "What the (expletive deleted) did I buy this software for!" and walked out of my modest office. This story isn't just about his profanity-laced interaction with a young employee but serves more as a cautionary tale.
It is fact that databased estimating software is an advancement that provides unparalleled accuracy, efficiency and consistency. It is representative of the larger trend of digitization of the construction industry. It is also fact that proficiency with software alone does not make you a seasoned estimator.
The future of construction estimating lies in finding the right balance between human expertise and technological precision, ultimately leading to more successful projects. By embracing both approaches, construction professionals can leverage the power of technology while still benefiting from the wisdom of seasoned estimators.
Think...
Coming next time....."TBD"
For the Q2-2025 Newsletter, Please consider this a general invitation for all readers to submit any topics you would like me to take a shot at, or let me know if you are interested in contributing to the newsletter.
Current work
As we move into 2025, here's a quick update:
ATLAS is presently engaged in providing advisory services in risk mitigation, functional effectiveness, value management, procurement, and expert opinion and testimony to a number of repeat clients.
ATLAS' present clientele consists of Builders, Fabricators, Specialty Contractors, and Owners, all actively engaged in the Design + Construction Industry.
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